OUR STORY
I’ve loved fishing for as long as I can remember. For years, the idea of making my own lures felt like a far-off dream — something only other people could do. That changed on a camping trip along the North Carolina coast, when I met a fellow angler and his son. After swapping fishing stories, the boy handed me one of their handmade wooden lures, a small green one. I never fished with it — instead, I kept it on a shelf as a reminder of that moment.
A few years later, I found myself feeling a little burned out. I was still catching fish, but always on the same lures, with the same colors and techniques. I wanted something more — a way to challenge myself and get creative, even when I couldn’t be on the water as often as I wanted. That little green lure kept coming to mind, and eventually I decided to give it a shot myself.
My first attempts at carving balsa wood lures were… let’s just say, better suited as toys for my toddler than tools for the water. But with a lot of trial, error, and learning, I started to get the hang of it. The first time I took one of my lures out fishing — a hand-painted, purple-and-green “Mardi Gras” design — I couldn’t believe it. Within just a few casts, I had trout biting something I had dreamed up, carved, and painted with my own hands.
Over time, though, I realized that carving wooden lures one by one wasn’t practical if I wanted to share them with others. Those early balsa creations were the spark, but I wanted to push further — to design something more durable, more consistent, and ultimately more effective. That’s when I transitioned into creating soft body twitch baits. These lures not only carry the same creative designs I loved from my wooden versions, but they also have a lifelike feel that fish hold on to after striking, with action that stands apart from anything else on the market.
That first lure hooked me just as much as catching the fish did. From then on, I’ve been chasing the perfect balance of action, detail, and creativity in every lure I make. The green and purple in my logo is a nod to that first successful lure — the one that started it all.